Hi, I'm Sally

The voice behind Snooze

I've helped thousands of families get better sleep, with clear, evidence-based guidance that works in real life. Structure first, then the flexibility and support to hold it when life gets messy.

As an internationally certified sleep consultant and former paediatric nurse, I created Snooze to give parents practical tools and a calm, confident approach to their baby's sleep.

Sally Woods, The Sleep Concierge - internationally certified sleep consultant and former paediatric nurse

Hi, I'm Sally!

Former paediatric nurse, mum of two, and founder of The Sleep Concierge & Snooze.

Why I Created Snooze

As a former paediatric nurse and certified sleep consultant, I've seen firsthand how exhausted parents struggle with conflicting sleep advice. The gentle vs. harsh debate, the overwhelming information, the judgment; it all gets in the way of what parents really need: clear, practical help that works.

I created Snooze to cut through the noise. The Snooze Method gives parents evidence-based guidance that's structured but flexible, supportive without judgment. It's the approach I wish existed when I was helping families in the hospital, and it's what I use with my own clients today.

My goal is simple: help tired parents get the sleep guidance they need, when they need it, in a way that actually works in real life. No method wars, no shame, just practical help from someone who's been there.

"Parents are capable. You don't need to be an expert. You just need clear guidance and support."

My Philosophy

These beliefs guide everything I do, from how I work with families to how I've built Snooze.

Parents Are Capable

You don't need to be an expert. You just need clear guidance and support. I trust that you know your baby best. I'm here to give you the tools and confidence to help them sleep better.

Sleep Is a Learned Skill

Babies can master sleep with the right support and structure. We teach them gradually, making sustainable, staggered changes at a pace you and your baby can hold.

Structure Helps Families Thrive

Clear plans reduce anxiety and help everyone get the rest they need. Structure doesn't mean rigid. It means having a plan you can adapt when life happens.

Parent Confidence Matters

Technique is important, but your confidence in using it matters just as much. When you feel certain about what you're doing, your baby feels that calm too.

Credentials & Experience

My background in paediatric nursing and my sleep consultant certification give me a unique perspective on what actually works for families.

Certified Sleep Consultant

Certified through International Maternity & Parenting Institute with specialised training in evidence-based sleep methods for babies and toddlers.

Former Paediatric Nurse

Years of experience helping families in hospital settings, where I saw how much a baby's sleep shapes the whole family's wellbeing.

Host of Nap Trapped Podcast

Weekly podcast sharing evidence-based sleep advice and real conversations with parents about what's working and what isn't.

Thousands of Families Helped

Real results from real families using the methods in Snooze. I've seen what works, what doesn't, and how to adapt when life gets messy.

Common Questions About Sally

What are Sally's qualifications?

Sally is an internationally certified sleep consultant, certified through the International Maternity & Parenting Institute, and a former registered paediatric nurse with a Bachelor of Nursing from Australian Catholic University. She is currently on a non-practising registration.

What does Sally help parents with?

Sally helps parents of babies and toddlers with sleep, including early rising, sleep regressions, nap transitions and bedtime resistance, using evidence-based methods through the Snooze membership.

Ready to Work Together?

Join the Snooze membership and get access to every age-based course and guide, live masterclasses and coaching sessions with the Snooze Specialists and a supportive community of parents who get it.