Privacy Policy | Snooze - Baby Sleep Support
Snooze Privacy Policy
Last Updated: December 2025
1. Introduction/Overview
Welcome to Snooze! At Snooze (operated by The Sleep Concierge Pty Ltd, ABN 787 548 648 09), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our website, products, and services (collectively, the "Services"). This policy applies to all users of our Services, regardless of location. By using our Services, you consent to the practices described in this Privacy Policy. If you do not agree with our practices, please do not use our Services.
This Privacy Policy is part of our overall commitment to transparency and accountability in how we handle your data. It should be read in conjunction with our Terms and Conditions, which govern your use of our Services.
2. Information We Collect
We collect information in a variety of ways, including:
- Information You Provide Directly: We collect information you provide when you create an account, purchase products, participate in consultations, contact us, or otherwise interact with our Services. This may include your name, email address, phone number, address, payment information, family details (e.g., ages of children), and any other information you choose to share.
- Information Collected Automatically: We automatically collect certain information when you use our Services, such as your IP address, browser type, device information, usage patterns, and location data (if enabled). We use cookies and similar tracking technologies to collect this information (see section 7 for details).
- Information from Third Parties: We may receive information about you from third-party sources, such as payment processors, analytics providers, and marketing partners.
Specific Information Categories:
- Contact Information: Name, email address, phone number, address.
- Account Information: Username, password, profile information.
- Payment Information: Credit card details, billing address. (Note: Sensitive payment details are securely handled by our payment processor).
- Demographic Information: Age, gender, location, family details.
- Usage Data: Website/app activity, pages visited, time spent, features used.
- Device Information: IP address, browser type, device type, operating system.
- User-Generated Content: Posts, comments, photos, videos, questions, testimonials, reviews, and any other content you create, upload, or share within our Services, including within the Snooze community (Village), course discussions, coaching sessions, or any other interactive features of our platform.
3. How We Use Your Information
We use your information for various purposes, including:
- Providing and Improving Services: To deliver our Services, personalize your experience, troubleshoot technical issues, and improve our website, products, and consultations.
- Communication: To respond to your inquiries, provide customer support, and send you important updates, newsletters, and promotional materials (subject to your preferences).
- Payment Processing: To process your payments, issue refunds, and prevent fraudulent transactions.
- Analytics: To analyze trends, track usage patterns, and gather demographic information to improve our Services and marketing efforts.
- Marketing: To send you targeted advertisements, promotions, and personalized content based on your interests and preferences (subject to your consent where required).
- User-Generated Content: To display, publish, and share content you create within our Services (such as posts, comments, photos, testimonials, or reviews) for the purpose of operating our community, improving our Services, and creating marketing materials. This includes using your content in promotional materials, social media, website features, and other business purposes as described in our Terms and Conditions.
- Legal Compliance: To comply with applicable laws, regulations, and legal processes.
- AI Chatbot: To assist with customer service and provide the best results from your Snooze experience.
4. Information Sharing and Disclosure
We may share your information with:
- Service Providers: We share information with trusted third-party service providers who assist us in providing our Services, such as payment processors, email marketing platforms, analytics providers, and customer support services. We ensure that these providers have appropriate security measures in place and are contractually obligated to protect your information.
- Business Partners: We may share information with business partners who offer products or services that may be of interest to you. We will only do so with your consent.
- Legal Authorities: We may disclose your information to legal authorities if required by law or legal process.
- Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.
5. Data Security
We implement reasonable technical and organizational measures to protect your information from unauthorized access, use, or disclosure. These measures include:
- Encryption of sensitive data (e.g., payment information).
- Access controls to limit access to personal information.
- Regular security audits and vulnerability assessments.
- Employee training on data security practices.
However, no method of data transmission or storage is 100% secure. Therefore, while we strive to protect your information, we cannot guarantee its absolute security.
6. Your Rights
You have certain rights regarding your personal information, including:
- Access: You have the right to request access to the personal information we hold about you.
- Correction: You have the right to request that we correct any inaccurate or incomplete personal information.
- Deletion: You have the right to request that we delete your personal information.
- Opt-Out of Marketing: You have the right to opt-out of receiving marketing communications from us. You can do this by clicking the "unsubscribe" link in any marketing email or contacting us directly.
- Opt-Out of Profiling: You have the right to opt-out of the use of any data for profiling purposes.
- Data Portability: You have the right to request a copy of your personal information in a portable format.
GDPR Compliance (for EEA Users):
If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR), including:
- Right to Restrict Processing: You have the right to restrict our processing of your personal information under certain circumstances.
- Right to Object: You have the right to object to our processing of your personal information based on legitimate interests.
- Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format.
- Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority in your country of residence.
CCPA Compliance (for California Users):
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), including:
- Right to Know: You have the right to request information about the categories and specific pieces of personal information we collect about you, the sources of the information, the purposes for collecting it, and the categories of third parties with whom we share it.
- Right to Delete: You have the right to request the deletion of your personal information.
- Right to Opt-Out of Sale: You have the right to opt-out of the "sale" of your personal information. (Note: Snooze does not currently sell your personal information as defined by the CCPA.)
- Right to Correct: You have the right to request any inaccurate information to be corrected about you.
- Right to Non-Discrimination: You have the right not to be discriminated against for exercising your CCPA rights.
To exercise any of these rights, please contact us using the information in the "Contact Information" section below.
8. Children's Privacy
Our Services are not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete the information as soon as possible.
If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately.
9. International Data Transfers
Your information may be transferred to and processed in countries outside of your country of residence, including the United States. These countries may have different data protection laws than your country of residence.
We will take appropriate safeguards to ensure that your information is protected in accordance with this Privacy Policy and applicable data protection laws. These safeguards may include:
- Standard Contractual Clauses approved by the European Commission.
- Binding Corporate Rules.
10. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
We will securely delete or anonymize your information when it is no longer needed.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will post any changes on our website and update the "Last Updated" date at the top of this policy.
If we make material changes to this Privacy Policy, we will provide you with notice, such as by email or a prominent notice on our website.
12. Contact Information
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
The Sleep Concierge Pty Ltd
1330 Malvern Road, Malvern Victoria 3144
Email: [email protected]
If you are a California resident, you can also submit a request through our designated request form or by calling our toll-free number, which will be provided upon request.
